Digital Disruption, Digitalisation and Formalization of Economies are here to stay. As a result or as byproducts of the same, there is Capital Flight, Centralizing Tendencies for Production, Procurement and Distribution. Bringing in its wake is Shrinking Opportunities for Toiling Laborers, Self Employed, Marginal Traders, Marginal Farmers, both the existing and would be Micro and Small Entrepreneurs. Financial Exclusion, Getting Poorer by the Day, Shrinking Public Spaces (Both Physical and Social) etc… will be the new norm. Though it may appear from the outside as Economically and Politically Correct, from the inside they are turning out to be Environmentally Disastrous and Socially Devastating. Communities need to collectively face it, help each other in finding sustainable Solutions. Neither any Saint/Savior Nor any new Economic Idea is in sight. Each Community member has to rise up to act as Saint/Savior. Communities have to collectively Think and Act.
Mithranjali® foundation aims to bring in Common Prosperity by Shared Wealth Creation by Decentralized Problem Identification, Ideation, Innovation, Implementation and Monitoring by Local Communities with the application of Design Thinking Processes. Based on “Asset Zero Model” it envisions a rules-based, hyper-scalable, and loosely-coupled communities working towards a Socially Cohesive Nation. The Cooperative, Non-Cartelizing and Sustainable SelfHelpGroup @Population scale is assisted for competing Fair Price Discovery for their Products/Services by the adoption of Friction-less Network of Digital Platforms.
It envisages a Win-Win-Win-Win situation for all the stakeholders namely Citizens, Government, Vendors and the Environment. Citizens are educated, enabled and empowered by the collective knowledge building and advancement resulting in rules complying with citizens contributing to the Social Capital Building. The Government is benefited by way of Formalization of Commerce and Tax Collection for Nation Building. The small Vendors gain access to the Platform with No Entry Barrier. By the adoption of the policy of Conserve, Nurture and Regenerate in the processes, the Environment is also protected.
These four fold activities acting in unison is Circular and Regenerative and can lead to a Virtuous Cycle.
Local Communities Turning the Local Trade Wheel
Mithranjali® foundation is a Nano Organisation in Size, taking Baby Steps with a stretchable Square Nanometer Canvas created and kept ready for the Communities to Imagine Big, stretch it Big and draw Big.
Mithranjali® foundation is a 100% Rules-Based, 100% Rules-Complying, Educating, Enabling, Empowering, Inclusive, Not for Profit Open Organization registered as a Section 8 Company.
It operates under the Full Glare of the Sun allowing Full Light and Fresh Air to Flow such that, the Sun Light Acts as a Disinfectant and Fresh Air purifies the Atmosphere with Focus on Local Digital Trade and Digital Financial Inclusion.
This will promote Welfare for the Citizens, Formalization of Trade and Tax Collection for the Governments and help contribute towards Nation building and in Ease of Living.
Mithranjali® foundation with wholehearted participation from Local Communities aims to create a Sustainable Local Circular Social Economy that leads to a Virtuous Circle by promoting and contributing to Nation's Vision of Thriving Local and National Internal Trade.
This lead to more and more Economic activities, which can also enhance External Trade as the Local Communities become acquainted with the Tech Platforms, achieving Quality in Production and Services, by following various Standard Procedures in compliance with the Laws of the Land etc...
Mithranjali® Foundation does not aim to solicit donations from communities. The goal is to attain self-sustainability through wholehearted participation and cooperation from local communities in Local Commerce.
Any assistance required at any point in time in an Emergency will be requested to the Governments, it's Institutions and Community Forums and will be limited by urging to increase Buy and Sell through the Platforms at affected Localities. This is the guiding Principle that Mithranjali® foundation loves to Disseminate and keep as a Promise.
Mithranjali® foundation and it's Associates will always be Apolitical and Irreligious in matters of Governance and Interaction with Community Members and any Institutions for that matter.
The Asset Zero Model
The "Asset Zero Model," also referred to as the "Zero Burden to the Citizens Model," signifies that the Foundation will avoid creating any assets that would burden the communities or citizens it serves. It aims to minimize the request for donations from citizens as much as possible. However, to bolster the ecosystem until it achieves self-sufficiency, support will be sought through established institutional channels, always adhering to the due diligence standards set by such sponsoring institutions.
So What is the "Asset Zero" Model and its Definition ? Where the Foundation will never Own any Movable or Immovable Assets. Or for that matter the directors do not accept Money in the form of any Remuneration such as Salary or Honorarium or anything in Kind. Zero CTC to the Foundation for Directors. All efforts are 100% Voluntary. The same will also be applicable to any future Directors joining in their individual Capacity or representing any Organizations/Associations including from the Government. This is to keep the Purity and Sanctity of the Foundation and to meet its Objectives without any Dilution. The intended beneficiaries of the e-Marketplaces and Aggregation Services are Consumers, Individuals, Artisans, Weavers, SHGs, New, Young and existing Entrepreneurs, Start ups, MSMEs, Local Communities, Coordinators and the Governments through Tax as the Platforms being 100% Rules-Based and 100% Rules-Complying giving no Room for Tax Evasion.
The Expenses of the Foundation are limited to Consumer Touch points, Digital Commerce Platforms, Statutory Compliance, Secretarial Services, Open Source Collaboration Platforms for Communities and their elected Committees, Business Promotion major spending for House to House Visits by Students and SHGs by digital payments redeemable with in the Ecosystem, and minor spending for Digital Campaign on Turn Basis/ Rotation Basis.
For all Outsourced third Party services there will be continuous exploration with the help from Communities for bringing down the expenses by receiving Discounted Pricing, such as Part Paid-Part Free or Voluntary Services waiving entire Fee etc... so as to keep the operational expenses at the lowest level to contain cost and to arrest cost escalation for the Consumers and to keep the entry barrier NIL for the MSEs.
So the questions that pop up are who will work for without Remuneration or Profit or Any financial Benefits. It is answered in the following Texts.
When Mithranjali® foundation follows the "Asset Zero Model" or as the "Cost Zero Center" the Associates (Coordinators) follow and unleash the "Elephant/Animal Spirit" in Businesses. They engage in sharing from Day one with Communities around them. It will be a Hyper Decentralized Model as far as Implementation and Execution are concerned. A 360 Degree Monitoring System is accessible to Social Auditors in Real-time. A three layered Model at State, District and Sub-district (Taluk/Tehsil) level with Business Acumen, Social Commitment, Environmental care exists with a willingness to disclose as much as possible to earn the trust of the Communities in their Catchment Area. They also ensure strict compliance with all Rules of the Land including e-Commerce Policies, Consumer Protection Policies, Data Protection Policies and all Direct and Indirect Tax Laws that are promulgated by the Central, State and Local Governments from time to time.
Vocal for Local
How Vocal for Local and committed the Local Consumers are, will decide the confidence level of existing and would be Young Entrepreneurs in identifying opportunities to produce locally. Preference by the Consumers for more Stars is the key. And that is the Confidence Booster to the Entrepreneurs for increased appetite for taking Risks and Local Production. PLEDGE
Cross Holding of Shares
Rural FPOs Cross Holding Shares with Urban FPOs
The Wood Wide Web Effect of Cross Holding of Shares
Cross holding of shares among MSMEs by New Young Entrepreneurs and existing Businesses, FPOs with a large number of Local Population including SHGs and Women and Men below the Poverty Line as shareholders can have a positive impact in building a sustainable environment created with Interdependency, Cooperation and Sharing of the Proceeds. Such arrangements can also help mitigate the risks taken by the Entrepreneurs as well to a greater extent.
The Ripple Effect by e-RUPI as Honorarium. One Small Change can have an Enormous Impact with Multiplier Effect.
Black Box with Open Data Flow masking only Consumer Identities for Diligence Check.
How to Trust Anyone without Actually Trusting Anyone ? It depends on the reliability of the Processes followed, the amount of Information put out as Disclosures and by the Trails of Transactions made available out in the Open for Public/Consumer Citizens' Scrutiny.
One of them is represented above. Leaving things out in the Open for Millions of Observing Pairs of Eyes of the Consumer Citizens and timely Alerts and Feedback for any Deviation can help maintain the Sanctity of the Ecosystem at all times.
Citizens' Data and what they Buy Tables, i.e.What and to whom a Vendor sells to in the Database will always be left Encrypted such that, even an Unethical Hacking will not compromise the Privacy of Consumer Citizens or usually guarded Unique Trade secrets by Vendors. Evidence of which is always accessible to Information Security Auditors authorized by Consumer Citizens' Forum.